Team Ford

Advertising is the promotion of a company's products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product or services to the customers.
Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget. Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole. Consumer minds' can be changed, opinions molded.
There are several reasons for advertising some of which are as follows: increasing the sales of the product or service; creating and maintaining a brand identity or brand image; communicating a change in the existing product line; introduction of a new product or service; as well as increasing the buzz-value of the brand or the company.

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